Real Estate Agency

This company provides luxury real estate services in Irvine, California. They are client-focused, helping to relieve stress in the home buying process.

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA. 
Comparisons between our Week 1 and Week 2 results.
After performing split-tests between single image ads and the carousel ads, we found that the carousel ads were more effective for this campaign. 

Challenge

This existing campaign belonged to the housing special category and was location-specific. Over a period of time, the lead count can begin to decrease. We needed to overcome the challenge of lowering the campaign's cost per result.

Solution

Our goal was to generate quality leads for the client and lower the campaign's CPR.

Results

We successfully achieved our goal and reduced the campaign's CPR by almost 50%. The client began generating significant revenue from the ads.

Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA. 
Comparisons between our Week 1 and Week 2 results.
After performing split-tests between single image ads and the carousel ads, we found that the carousel ads were more effective for this campaign. 

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